After risking my life to record a holiday commentary for NPR's ALL THINGS CONSIDERED, I realized this morning I'd sent out an announcement to my mailing list without asking readers to click "recommend" or leave a comment, also known as "job security." A writer's career lives or dies by these kinds of numbers.
I could have shrugged it off as a missed opportunity, but, as I once wrote at Powells.com, my publicity role model is the tirelessly self-promoting though profoundly untalented Jacqueline Susann. Some people ask themselves, "What would Jesus do?" I ask myself "What would Jackie do?" Well, she'd make damn sure she got her readers to click "recommend" and leave a comment.
So I risked irritating my mailing list with a second e-mail, which indeed did prompt some people to opt out, though I figrued if they're that touchy they probably weren't fans, anyway.
More importantly, it totally worked. For the first time, my commentary was the Most Recommended on the NPR website by a ridiculous margin, four times more than the next contender. And it made #7 on the Most Commented list.
Lesson learned: heaven helps those who help themselves.
Thank you all for your support in this endeavor and always. In the current economy, continuing a writing career is an uphill climb and I need all the sherpas I can get.